Fitness wearable device adoption intention: A cross-sectional quantitative analysis

Abstract

Wearable fitness technology promises to offer health benefits to its users by monitoring and tracking activity and health metrics. Despite their promise to improve livelihoods and wellness, wearable fitness devices' adoption and usage rates have been muted, particularly in emerging economies. Many academic scholars have shown interest in the wearable device adoption domain in response to the low adoption and usage business challenge. However, the influence of general health and vitality perception on adoption intention has not been tested. The study aimed to uncover health-related constructs that drive the inclination to adopt and use wearable devices. This study was a cross-sectional quantitative analysis with 120 participants who reported owning a wearable fitness device. This study employed weighted least squares regression analysis to reach the funding. The four hypotheses were well supported: Intention to adopt wearable fitness devices was strongly recited by general health, vitality, and social influence. This study further revealed that the intention to adopt significantly explained variation in Actual use. Increasing the adoption rate of wearable devices may lead to better health outcomes for users and societies. Practitioners are encouraged to tailor their marketing strategies to appeal to the user by targeting wellness and health-conscious users. Future research should study more health-related constructs.