Visual representations of black hair in relaxer advertisements : the extent to which It shapes black women’s hair preferences and attitudes towards hair alteration

dc.contributor.authorMadlela, Khulekani
dc.date.accessioned2018-09-25T12:18:56Z
dc.date.issued2018
dc.description.abstractThis article focuses on how the black body, particularly black women’s hair, is represented in advertisements for hair relaxers published in True Love, a South African magazine directed at black women. Using qualitative visual semiotic analysis, this article focuses on the process of dehumanisation through visual representation by paying attention to hair, a highly politicised subject in South Africa. In addition, using pre-group questionnaires and focus-group interviews, the article examines to what extent the images possibly shape hair styling practices of black female readers, aged between 18 and 45, who live in urban areas in South Africa.en_ZA
dc.description.departmentVisual Artsen_ZA
dc.description.embargo2019-04-25
dc.description.librarianam2018en_ZA
dc.description.urihttp://www.tandfonline.com/loi/rdat20en_ZA
dc.identifier.citationMadlela, K. 2018, 'Visual representations of black hair in relaxer advertisements : the extent to which It shapes black women’s hair preferences and attitudes towards hair alteration', De Arte, vol. 53, no. 1, pp. 49-74.en_ZA
dc.identifier.issn0004-3389 (print)
dc.identifier.issn2471--4100 (online)
dc.identifier.other10.1080/00043389.2018.1440708
dc.identifier.urihttp://hdl.handle.net/2263/66640
dc.language.isoenen_ZA
dc.publisherRoutledgeen_ZA
dc.rights© Unisa Press 2018. This is an electronic version of an article published in De Arte, vol. 53, no. 1, pp. 49-74, 2018. doi : 10.1080/00043389.2018.1440708. De Arte is available online at : http://www.tandfonline.com/loi/rdat20.en_ZA
dc.subjectVisual representationen_ZA
dc.subjectTrue loveen_ZA
dc.subjectBlack hairen_ZA
dc.subjectBlack womenen_ZA
dc.subjectHair alterationen_ZA
dc.subjectLength preferenceen_ZA
dc.subject(Dis)empowermenten_ZA
dc.subjectHair advertisementsen_ZA
dc.titleVisual representations of black hair in relaxer advertisements : the extent to which It shapes black women’s hair preferences and attitudes towards hair alterationen_ZA
dc.typeArticleen_ZA

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