The moderating effect of banking sector employees' abilities, motivation, and opportunities (AMO) on the relationship between corporate culture and their entrepreneurial mindset and behaviour

Abstract

The research aimed to understand the moderating role of employees' ability, motivation, and opportunities (AMO) in the relationship between corporate culture and the development of an entrepreneurial mindset and behaviour. The researcher sought to equip scholars and business leaders with an understanding of the critical role that organisations can play in developing employees’ entrepreneurial mindset and behaviour for the organization's benefit. The quantitative study was grounded in the Theory of Planned Behaviour (TPB) and conducted within a specific banking corporation in South Africa. The research used a purposeful probability sampling method, aiming for a sample size of 300. A stratified sampling method was employed to ensure the representation of key subgroups, thereby increasing statistical efficiency, reducing variability within strata, improving reliability, and enhancing comparability. Using a sample frame, all operations employees meeting the set criteria were invited to participate in the survey. The study obtained a final sample of 384 responses, which was sufficiently large to enable the use of appropriate statistical techniques to test the formulated hypothesis. Findings revealed a positive and direct relationship between corporate culture and an entrepreneurial mindset. Furthermore, there is a direct and significant relationship between corporate culture and entrepreneurial behaviour. Additionally, abilities have a moderating effect on the relationship between corporate culture and entrepreneurial mindset. The findings of this study provide invaluable insights for scholars and business leaders that can be integrated into crafting business strategies that support corporate cultures that enable an entrepreneurial mindset and behaviours among employees, resulting in sustainable performance.