The relationship of intrinsic motivation on the intention to adopt emerging technologies in an emerging market’s university of technology

Abstract

This quantitative research study analysed the relationship of intrinsic motivation on the intention to adopt emerging technologies in an emerging market university of technology. The mounting evolution of emerging technologies continues to impact social interactions, business engagements and country adaptations, forcing organisations and legislatures to introduce and adopt to technological advancement. In the higher education industry, the adoption and integration of emerging technologies continue to lack common and unified practices that can enable the integration of such technologies into teaching and learning. Through the lens of the Theory of Planned Behaviour, 207 self-administered questionnaires were analysed to investigate the constructs relationships. The structural equation modelling analysis revealed that; (i) whilst attitude and perceived behavioural control did not have a statistically significant relationship with the intention, the relationship was observed with subjective norm, (ii) intrinsic motivation did not moderate the relationships between both subjective norm and perceived behavioural control with intention, however it negatively moderated the relationship between attitude and intention, and (iii) there was a statistically significant relationship between intrinsic motivation and the intention to adopt emerging technologies. The study modestly contributes to the developing understanding within emerging markets of the adoption behaviour of emerging technologies in higher education. Further avenues are therefore opened for future research on emerging technologies adoption behaviour with the higher education industry in emerging markets.