Mastering process hurdles to strategy execution

Abstract

Strategy and strategy implementation are hot topics in corporates all over the world. Companies put in place strategies to define how they will do business and with the hope of gaining an advantage in the marketplace. However, research has revealed that over 60% strategies fail due to poor strategy implementation. It has been said that even the best strategy is bound to fail if it is not implemented. There are varied reasons why companies fail to effectively implement their strategies. In particular, effective strategy implementation can have a great impact on company performance. The aim of this paper is to explore reasons for strategy implementation and explore the possibility of using business process management as a potential vehicle to address strategy implementation challenges. Earlier studies on strategy implementation have not dwelt much on the subject of business process management in strategy implementation. The researcher conducted a qualitative study with 12 interview participants from different organisations, different countries and different industries. The results revealed that business process management can be useful to assist organisations to solve their strategy implementation challenges. Business process management provides a useful framework for organisations to adopt in order to simplify strategy implementation by defining the strategy into the business process management life cycle.