The consumer decision model : non professional service supplier selection criteria under conditions of time pressure

Abstract

The criteria for the selection of service providers have also been studied at length. However, there have been no distinctions drawn between the selection criteria of professional and non professional services. Recently the notion that there is a distinction between professional and non professional service providers has become apparent. As a result, research has taken place regarding non professional service provider selection criteria.Therefore, the purpose of this research is to understand the consumer’s selection criteria for non professional services specifically whilst under conditions of time pressure.