Editorial : Qualitative research in business marketing management

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Authors

Lindgreen, Adam
Di Benedetto, C. Anthony
Thornton, Sabrina C.
Geersbro, Jens

Journal Title

Journal ISSN

Volume Title

Publisher

Elsevier

Abstract

By investigating the development, extent, and nature of qualitative research published in Industrial Marketing Management (IMM) over a recent decade, 2008–2017, we seek to offer an insightful review of its geographical coverage, range in thematic focus, theoretical purposes, research designs, and the transparency of the research methods adopted. In turn, we can consider how authors have made their methodological choices and implemented them in these studies. Finally, we provide an impact assessment, based on the number of citations and downloads.

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Keywords

Qualitative research, Business marketing management

Sustainable Development Goals

Citation

Lindgreen, A., Di Benedetto, A., Thornton, S.C. et al. 2021, 'Editorial: Qualitative research in business marketing management', Industrial Marketing Management, vol. 98, pp. A1-A9, https://doi.org/10.1016/j.indmarman.2021.02.001.