Behavioural economic perspectives in insurance purchase decisions

dc.contributor.advisorLew, Charlene
dc.contributor.postgraduateMosuoane, Khothatso
dc.date.accessioned2024-05-08T06:04:29Z
dc.date.available2024-05-08T06:04:29Z
dc.date.created2024-04-17
dc.date.issued2024-04-17
dc.descriptionMini Dissertation (MBA)--University of Pretoria, 2023en_US
dc.description.abstractChoosing insurance coverage is a multifaceted and intricate process crucial for protecting individuals and businesses from unexpected risks. This research delved into how people in South Africa make these insurance coverage purchase decisions, particularly considering the uneven nature of coverage available. Using qualitative methods, the research thoroughly investigated the factors influencing insurance choices in the South African context. Examining behavioral economics and where and how consumers get their insurance information, the study uncovered how these elements interact in shaping insurance decisions in South Africa. The insights gained are valuable for insurance companies and policymakers, offering guidance on tailoring insurance products to better suit the diverse needs and preferences of the South African market. Furthermore, the research contributes to the broader understanding of decision-making in insurance, within an emerging market perspective in creating insurance products and regulations. Understanding how individuals in South Africa choose their insurance coverage is not just academically important but also holds practical implications for improving the accessibility and effectiveness of insurance products. This, in turn, promotes greater financial security and risk management within the country.en_US
dc.description.librarianpagibs2024en_US
dc.identifier.citation*en_US
dc.identifier.otherA2024
dc.identifier.urihttp://hdl.handle.net/2263/95843
dc.language.isoenen_US
dc.publisherUniversity of Pretoriaen_US
dc.rights© 2023 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria.en_US
dc.subjectUCTDen_US
dc.subjectBehavioural economicsen_US
dc.subjectFinancial insurance complexityen_US
dc.subjectInsurance decision makingen_US
dc.subjectQualitative research
dc.titleBehavioural economic perspectives in insurance purchase decisionsen_US
dc.typeMini Dissertationen_US

Files

Original bundle

Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
Mosuoane_Behavioural_2023.pdf
Size:
865.54 KB
Format:
Adobe Portable Document Format
Description:

License bundle

Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description: