Public relations roles empirically verified among public relations practitioners in Africa

dc.contributor.authorVan Heerden, Gene
dc.contributor.authorRensburg, Ronel S.
dc.date.accessioned2008-07-02T09:16:45Z
dc.date.available2008-07-02T09:16:45Z
dc.date.issued2005-07
dc.description.abstractThere is a lack of knowledge and understanding of the practice of public relations (PR) in Africa, which prohibits the continent to fulfil its responsibility towards the global PR society as well as other developing countries. Based on the findings of a master's dissertation on the practice of PR in Africa, this article focuses on one of the concepts that were measured, namely PR roles. The article discusses current literature in the field of roles research and describes the empirical verification of two PR roles in Africa. Although the three roles of the PR strategist, manager and technician were measured, only two roles emerged during the factor analysis: the role of the strategist (Factor 1), and the combined roles of the technician/manager (Factor 2). The data was collected by means of a self-administered electronic questionnaire. Data analysis consisted of both Exploratory Factor Analysis (EFA) and Common Factor Analysis (CFA) where the underlying dimensions were extracted, indicating the items used to define the PR roles.en
dc.format.extent60756 bytes
dc.format.mimetypeapplication/pdf
dc.identifier.citationVan Heerden, G & Rensburg, R 2005, 'Public relations roles empirically verified among public relations practitioners in Africa', Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, vol. 24, no. 1, pp. 69-88. [http://www.journals.co.za/ej/ejour_comcare.html]en
dc.identifier.issn0259-0069
dc.identifier.urihttp://hdl.handle.net/2263/6023
dc.language.isoenen
dc.publisherSouthern African Communication Associationen
dc.rightsSouthern African Communication Associationen
dc.subjectAfricaen
dc.subjectCommunication managementen
dc.subjectCommunication practicesen
dc.subjectCorporate communicationen
dc.subjectCorporate governanceen
dc.subjectMarketing communicationen
dc.subjectMarketing strategiesen
dc.subjectOrganizationsen
dc.subjectPerceptionsen
dc.subjectPublic relationsen
dc.subjectPublic relations practitionersen
dc.subjectPublic relations rolesen
dc.subjectRoles researchen
dc.subjectStrategic managementen
dc.subjectStrategic planningen
dc.subject.lcshPublic relations -- Africaen
dc.titlePublic relations roles empirically verified among public relations practitioners in Africaen
dc.typeArticleen

Files

Original bundle

Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
VanHeerden_Public(2005).pdf
Size:
59.33 KB
Format:
Adobe Portable Document Format

License bundle

Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
license.txt
Size:
2.42 KB
Format:
Item-specific license agreed upon to submission
Description: