Guest editorial : Marketing and corporate social responsibility and agenda for future research

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Authors

Marín, Longinos
Lindgreen, Adam

Journal Title

Journal ISSN

Volume Title

Publisher

Elsevier

Abstract

The very meaning of corporate social responsibility (CSR) has transformed, from an interesting ideology to a realistic necessity for modern business.

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Keywords

Corporate social responsibility (CSR), Marketing

Sustainable Development Goals

Citation

Marín, L. & Lindgreen, A. 2017, 'Guest Editorial: Marketing and corporate social responsibility and agenda for future research', Spanish Journal of Marketing, vol. 21, S1, pp. 1-3.