Guest editorial : Marketing and corporate social responsibility and agenda for future research
Loading...
Date
Authors
Marín, Longinos
Lindgreen, Adam
Journal Title
Journal ISSN
Volume Title
Publisher
Elsevier
Abstract
The very meaning of corporate social responsibility (CSR) has transformed, from an interesting ideology to a realistic necessity for modern business.
Description
Keywords
Corporate social responsibility (CSR), Marketing
Sustainable Development Goals
Citation
Marín, L. & Lindgreen, A. 2017, 'Guest Editorial: Marketing and corporate social responsibility and agenda for future research', Spanish Journal of Marketing, vol. 21, S1, pp. 1-3.