Twitter’s effect on share price movements of the Johannesburg Stock Exchange

dc.contributor.advisorRabinowitz, David
dc.contributor.emailichelp@gibs.co.zaen_US
dc.contributor.postgraduateGussenhoven, Chad Jahannes
dc.date.accessioned2014-09-11T06:57:13Z
dc.date.available2014-09-11T06:57:13Z
dc.date.created2014-04-30
dc.date.issued2013en_US
dc.descriptionDissertation (MBA)--University of Pretoria, 2013.en_US
dc.description.abstractThis research project examines the link between social media and its effect on stock exchanges and movement of stocks. The study uses Twitter as its primary social media platform and focuses on its effect on the Johannesburg Stock Exchange. The study examines various forms of social media and micro-blogging sites in its attempt to provide a thorough understanding of the role of social media within the market. In line with its exploration of social media, the study analyses User-Generated Content, Sentiment Analysis and the impact of Word-of-Mouth. A brief explanation of Algorithmic Trading, the Efficient Market Hypothesis, and the Adaptive Market Hypothesis is also provided. The information used to show the relationship between Twitter and the JSE was extracted using a quantitative survey answered by registered traders on the JSE. The survey aimed to ascertain the level of information pertaining to stock movement posted to the platform by these traders, and how these traders used that same information to make trading decisions. The results of the study show that Twitter and other micro-blogging sites have a level of determination in stock exchanges. This study shows that traders make some use of online information to inform their trading decisions on the Stock Market. The validity of this online information stems from the fact that traders place trust in other people and other users’ experience, as proven by Word of Mouth. The findings of this study were contrary to the researchers’ expectation that Twitter was widely used as an informant for trade decisions. What is deduced from the available findings is that while Twitter and other social media platforms do to some extent provide information for traders on the JSE in making trade decisions, it is not a wide-spread basis for movement of shares.en_US
dc.description.availabilityUnrestricteden_US
dc.description.degreeMBA
dc.description.departmentGordon Institute of Business Science (GIBS)en
dc.description.librarianzkgibs2014en_US
dc.identifier.citationGussenhoven, CJ 2013, Twitter’s effect on share price movements of the Johannesburg Stock Exchange, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/41977> en_US
dc.identifier.urihttp://hdl.handle.net/2263/41977
dc.language.isoenen_US
dc.publisherUniversity of Pretoriaen_ZA
dc.rights© 2014 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.en_US
dc.subjectUCTD
dc.subjectTwitteren_US
dc.subjectStock price forcastingen_US
dc.titleTwitter’s effect on share price movements of the Johannesburg Stock Exchangeen_US
dc.typeMini Dissertationen_US

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