The moderating role of perceived financial wellbeing on the relationship between entrepreneurial mindset and entrepreneurial intention

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University of Pretoria

Abstract

This study investigates the moderating role of perceived financial well-being in the relationship between entrepreneurial mindset and entrepreneurial intention within the South African entrepreneurial environment. Using a quantitative research method, data was collected using a survey instrument, aspiring entrepreneurs in South Africa were sampled. Guided by theory of planned behaviour the research examines how cognitive traits influence entrepreneurial intention, and how this relationship is influenced by an individual’s perception of financial well-being. The results reveal that risk propensity and dispositional optimism are strong predicators of entrepreneurial intention. The study offers practical recommendations to policymakers, educators and entrepreneurial programmes.

Description

Mini Dissertation (MBA)--University of Pretoria, 2025.

Keywords

UCTD, Entrepreneurial intention, Theory of planned behaviour, Need for achievement, Risk propensity, Ambiguity tolerance, Dispositional optimism, Alertness to opportunity

Sustainable Development Goals

SDG-03: Good health and well-being

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