Behavioural economic opportunities to increase household saving

dc.contributor.advisorSaville, Adrian
dc.contributor.emailichelp@gibs.co.za
dc.contributor.postgraduateMitchell, Steven
dc.date.accessioned2020-07-15T13:09:14Z
dc.date.available2020-07-15T13:09:14Z
dc.date.created2020/09/30
dc.date.issued2020
dc.descriptionMini Dissertation (MBA)--University of Pretoria, 2020.
dc.description.abstractResearch has found many positive attributes to individual financial saving, from both a macroeconomic and individual perspective. Yet inadequate saving remains a global issue, particularly in emerging markets such as South Africa. Through thirty-one, semi-structured interviews, this qualitative study sought to better understand the financial decision-making and saving behaviour in South Africa. These findings were used to determine whether the success of the United States’ behavioural economic-based ‘Save More Tomorrow’ program would have the same positive effect on the saving rate in South Africa. By developing the research instrument through behavioural economic theory, the study established that the participants’ behaviour corresponded with the irrationalities and biases theorised in behavioural economics. In some cases even to a heightened extent as a result of the participants’ low financial literacy and difficult circumstances. This created and compounded constraints and limitations on the participants, making it exceptionally difficult to adequately save. These insights informed a framework that advocated that the ‘Save More Tomorrow’ programme would positively affect South African individuals’ saving behaviour. Moreover, pre-defined withdrawal terms and peer-based saving were identified as two additional design elements which would further minimise irrationalities and bias whilst leveraging existing local saving behaviour.
dc.description.availabilityUnrestricted
dc.description.degreeMBA
dc.description.departmentGordon Institute of Business Science (GIBS)
dc.identifier.citationMitchell, S 2020, Behavioural economic opportunities to increase household saving, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/75265>
dc.identifier.urihttp://hdl.handle.net/2263/75265
dc.language.isoen
dc.publisherUniversity of Pretoria
dc.rights© 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
dc.subjectUCTD
dc.titleBehavioural economic opportunities to increase household saving
dc.typeMini Dissertation

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