Employee perceptions of transitioning towards Industry 4.0 in distinct global contexts

Abstract

This study explores the implementation of Industry 4.0 in a large organisation, which operates manufacturing facilities in four distinct regional settings. To explore the implementation of Industry 4.0 from a communication management perspective, staff perceptions were investigated. The study follows a qualitative research approach. Semi-structured interviews were conducted at the respective facilities and were subsequently analysed. Literature on stakeholders, sustainability and communication management formed the conceptual base from which items were developed for the interview guide. It was found that the introduction of Industry 4.0 is perceived by many as a source of uncertainty, particularly in Germany. The manner in which such technology is managed and communicated is vital to secure employee support. Cobots are strongly linked to US staffs’ perception of Industry 4.0. At other facilities the TicketManager technology is closely related to the perception of Industry 4.0. All interviewees relate the introduction of Industry 4.0 to the quadruple context environment.