Editorial : Best business-to-business marketing management Ph.D. thesis 2023
| dc.contributor.author | Lindgreen, Adam | |
| dc.contributor.author | Di Benedetto, C. Anthony | |
| dc.date.accessioned | 2023-09-20T11:16:57Z | |
| dc.date.available | 2023-09-20T11:16:57Z | |
| dc.date.issued | 2023-08 | |
| dc.description.abstract | Industrial Marketing Management (IMM) is the leading outlet for theoretical, empirical, and case-based research geared to the needs of marketing scholars and practitioners researching and working in industrial and business-to-business markets. The journal's global reach is evidenced by the fact that international scholars and practitioners from all regions of the globe share their latest findings for improving effectiveness and efficiency of industrial markets. This comprehensive approach has helped to keep readers abreast of the timeliest research and practice necessary for better marketing decisions and strategy in global industrial and business-to-business markets. | en_US |
| dc.description.department | Gordon Institute of Business Science (GIBS) | en_US |
| dc.description.librarian | hj2023 | en_US |
| dc.description.uri | http://www.elsevier.com/locate/indmarman | en_US |
| dc.identifier.citation | Lindgreen, A. & Di Benedetto, C.A. 2023, 'Editorial: Best business-to-business marketing management Ph.D. thesis 2023', Industrial Marketing Management, vol. 113, pp. A3, doi : 10.1016/j.indmarman.2023.07.008. | en_US |
| dc.identifier.issn | 0019-8501 | |
| dc.identifier.other | 10.1016/j.indmarman.2023.07.008 | |
| dc.identifier.uri | http://hdl.handle.net/2263/92341 | |
| dc.language.iso | en | en_US |
| dc.publisher | Elsevier | en_US |
| dc.rights | © 2023 Elsevier Inc. All rights reserved. Notice : this is the author’s version of a work that was submitted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. A definitive version was subsequently published in Industrial Marketing Management, vol. 113, pp. A3, 2023, doi : 10.1016/j.indmarman.2023.07.008. | en_US |
| dc.subject | Editorial | en_US |
| dc.subject | Industrial Marketing Management (IMM) | en_US |
| dc.subject | Business-to-business marketing management | en_US |
| dc.title | Editorial : Best business-to-business marketing management Ph.D. thesis 2023 | en_US |
| dc.type | Preprint Article | en_US |