Fake news on the farm : how misinformation shapes cocoa farmers’ decisions in Jukwa, Ghana

Abstract

Cocoa is vital to Ghana’s economy, yet misinformation threatens productivity by distorting farmers’ decision-making. This study examined how misinformation affects cocoa farmers in Jukwa District using a cross-sectional survey of 390 farmers. Farmers accessed information from multiple sources, but extension officers were the most frequently used. However, a considerable number of farmers had acted on false information in pruning, pricing, fertilizer application, and pest control. Misinformation spread mainly through peer interactions, cooperatives, and radio/television. Logistic regression showed radio/television, community information centers, and social media increased susceptibility. Strengthening extension services is essential to counter misinformation and promote informed decisions.