Factors that determine the corporate image of South African banking institutions : an exploratory investigation
dc.contributor.author | Van Heerden, Neels, 1957- | |
dc.contributor.author | Van Heerden, Cornelius Hendrik, 1957- | |
dc.contributor.author | Puth, Gustav | |
dc.date.accessioned | 2008-03-18T09:10:34Z | |
dc.date.available | 2008-03-18T09:10:34Z | |
dc.date.issued | 1995 | |
dc.description.abstract | The view that a visually appealing corporate identity is the most important contributor to a good corporate image is a myth. The process of corporate image formation is regulated by the corporate personality which consists of three groups of elements: conscious behavioural identity cues, such as customer service; need-satisfying products or services; and visual cues, such as the corporate name, logo, and slogan. Makes a major assumption that a visual design cue, such as a corporate logo, recalls impressions or perceptions in the minds of audiences. These perceptions are based on corporate behaviour which constitutes an overall corporate image. Perceptions measured through a semantic differential subsequently revealed that the following factors contribute to the corporate image of South African banking institutions: dynamism, credibility/stability, customer service, and visual identity. The research results therefore confirmed the assumption that corporate behaviour and corporate visual identity contribute to corporate image. | en |
dc.format.extent | 176296 bytes | |
dc.format.mimetype | application/pdf | |
dc.identifier.citation | Van Heerden, CH & Puth, G 1995, 'Factors that determine the corporate image of South African banking institutions: an exploratory investigation', International Journal of Bank Marketing, vol. 13, no. 3, pp. 12-17. [http://www.emeraldinsight.com/Insight/viewContainer.do?containerType=Journal&containerId=264] | en |
dc.identifier.issn | 0265-2323 | |
dc.identifier.other | 10.1108/02652329510082979 | |
dc.identifier.uri | http://hdl.handle.net/2263/4743 | |
dc.language.iso | en | en |
dc.publisher | Emerald | en |
dc.rights | Emerald | en |
dc.subject | Banking | en |
dc.subject | Corporate image | en |
dc.subject | Corporate planning | en |
dc.subject | Management | en |
dc.subject | Marketing | en |
dc.subject | South Africa | en |
dc.subject.lcsh | Corporate image -- South Africa | en |
dc.subject.lcsh | Banks and banking -- South Africa | en |
dc.title | Factors that determine the corporate image of South African banking institutions : an exploratory investigation | en |
dc.type | Postprint Article | en |