Factors that determine the corporate image of South African banking institutions : an exploratory investigation

dc.contributor.authorVan Heerden, Neels, 1957-
dc.contributor.authorVan Heerden, Cornelius Hendrik, 1957-
dc.contributor.authorPuth, Gustav
dc.date.accessioned2008-03-18T09:10:34Z
dc.date.available2008-03-18T09:10:34Z
dc.date.issued1995
dc.description.abstractThe view that a visually appealing corporate identity is the most important contributor to a good corporate image is a myth. The process of corporate image formation is regulated by the corporate personality which consists of three groups of elements: conscious behavioural identity cues, such as customer service; need-satisfying products or services; and visual cues, such as the corporate name, logo, and slogan. Makes a major assumption that a visual design cue, such as a corporate logo, recalls impressions or perceptions in the minds of audiences. These perceptions are based on corporate behaviour which constitutes an overall corporate image. Perceptions measured through a semantic differential subsequently revealed that the following factors contribute to the corporate image of South African banking institutions: dynamism, credibility/stability, customer service, and visual identity. The research results therefore confirmed the assumption that corporate behaviour and corporate visual identity contribute to corporate image.en
dc.format.extent176296 bytes
dc.format.mimetypeapplication/pdf
dc.identifier.citationVan Heerden, CH & Puth, G 1995, 'Factors that determine the corporate image of South African banking institutions: an exploratory investigation', International Journal of Bank Marketing, vol. 13, no. 3, pp. 12-17. [http://www.emeraldinsight.com/Insight/viewContainer.do?containerType=Journal&containerId=264]en
dc.identifier.issn0265-2323
dc.identifier.other10.1108/02652329510082979
dc.identifier.urihttp://hdl.handle.net/2263/4743
dc.language.isoenen
dc.publisherEmeralden
dc.rightsEmeralden
dc.subjectBankingen
dc.subjectCorporate imageen
dc.subjectCorporate planningen
dc.subjectManagementen
dc.subjectMarketingen
dc.subjectSouth Africaen
dc.subject.lcshCorporate image -- South Africaen
dc.subject.lcshBanks and banking -- South Africaen
dc.titleFactors that determine the corporate image of South African banking institutions : an exploratory investigationen
dc.typePostprint Articleen

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