Why the racial politic of colour-branding should be discontinued

dc.contributor.authorChimakonam, Jonathan Okeke
dc.contributor.emailjonathan.okeke@up.ac.zaen_ZA
dc.date.accessioned2020-03-09T06:05:54Z
dc.date.available2020-03-09T06:05:54Z
dc.date.issued2019
dc.description.abstractI examine colour-branding of humans, a phenomenon I denounce as leading to a dangerous “politic.” My lead questions shall be: Is it correct to profile or brand different peoples with colours? Do the symbolic meanings of different colours correctly describe the attributes and attitudes of peoples they are used to categorise? I argue that the mainstay colour descriptions of peoples amount to contradictions. The contradiction arises if we take into consideration the symbolic meanings of such colours on the one hand, and the human attributes on the other hand. A positive way of reading the colour-branding of peoples would be to suggest that colours are used to denote racial variety and not racial hierarchy. This suggestion is arguably a strong point, but when we take the semantics of colour and the events of history seriously, we might understand that racial subjugation is the inspiration behind colour-branding. I label the preceding “colour politic” and discuss it as the last frontier of racism.en_ZA
dc.description.departmentPhilosophyen_ZA
dc.description.librarianam2020en_ZA
dc.description.urihttps://upjournals.co.za/index.php/Phronimonen_ZA
dc.identifier.citationCnimakonam, J.O. 2019, 'Why the racial politic of colour-branding should be discontinued', Phronimon, vol. 20, pp. 1-24.en_ZA
dc.identifier.issn2413-3086 (online)
dc.identifier.issn1561-4018 (print)
dc.identifier.other10.25159/2413-3086/6600
dc.identifier.urihttp://hdl.handle.net/2263/73672
dc.language.isoenen_ZA
dc.publisherUnisa Pressen_ZA
dc.rightsPublished by Unisa Press. This is an Open Access article distributed under the terms of the Creative Commons Attribution-ShareAlike 4.0 International License (https://creativecommons.org/licenses/by-sa/4.0/).en_ZA
dc.subjectColouren_ZA
dc.subjectRaceen_ZA
dc.subjectColour politicen_ZA
dc.subjectColour-brandingen_ZA
dc.subjectRacismen_ZA
dc.subjectAfricaen_ZA
dc.subjectPoliticsen_ZA
dc.titleWhy the racial politic of colour-branding should be discontinueden_ZA
dc.typeArticleen_ZA

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