Examining the trends and patterns of student retention in a fully online Postgraduate Diploma programme

Abstract

This paper explores student retention in a fully online postgraduate public health programme, analysing retention trends, patterns, and contextual factors affecting adult students enrolled in online education at a South African public university. Advancements in information technology have expanded higher education opportunities through online education offerings. However, high dropout rates are an ongoing concern in online education. Employing a mixed-methods approach, this research collected quantitative data from 811 students across six cohorts and qualitative data from 126 students through purposive and convenience sampling. Findings show that online retention is comparable to face-to-face programmes, with high early attrition that stabilises over time. Key factors affecting retention include financial constraints, time management challenges, and social support levels. These results suggest that while online programmes can achieve retention rates similar to traditional settings, targeted strategies are essential to support non-traditional adult learners online.