Device Choice for On Demand TV

dc.contributor.advisorCorder, Clive
dc.contributor.emailichelp@gibs.co.zaen_US
dc.contributor.postgraduateVaulina, Anna
dc.date.accessioned2014-09-18T07:27:24Z
dc.date.available2014-09-18T07:27:24Z
dc.date.created2014-04-30
dc.date.issued2013en_US
dc.descriptionDissertation (MBA)--University of Pretoria, 2013.en_US
dc.description.abstractThe consumption of media and television has changed dramatically over the past few years. Proliferation of content and devices means that viewers are no longer bound by traditional linear broadcasting and are making extensive use of time shifted content on their own terms. As a result there has been an in depth focus on the new forms of media consumption. The main objective of this research was to examine the consumer choice of devices to consume time-shifted content, more specifically video-on-demand content. This was examined from a consumer behaviour perspective to determine the choices that viewers make regarding which devices to use; together with an analysis of contextual situations. The research design was of a descriptive nature and ordinal quantitative data were collected through an electronic survey. 188 respondents who had access and made active use of video-on-demand platforms within a pay-tv operator completed the survey. Results revealed moderate statistical relationships for some of the individual values that had been identified from consumer behaviour theory. Descriptively, relationships were noted for certain devices and the widespread consumption of others The research concluded with recommendations for the management of the broadcasting industry based on the findings, as well as direction for further research opportunities.en_US
dc.description.availabilityUnrestricteden_US
dc.description.degreeMBA
dc.description.departmentGordon Institute of Business Science (GIBS)en
dc.description.librarianzkgibs2014en_US
dc.identifier.citationVaulina, A 2013, Device Choice for On Demand TV, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/42024> en_US
dc.identifier.urihttp://hdl.handle.net/2263/42024
dc.language.isoenen_US
dc.publisherUniversity of Pretoriaen_ZA
dc.rights© 2014 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.en_US
dc.subjectUCTD
dc.subjectTelevision broadcastingen_US
dc.subjectTelevision broadcasting -- Social aspectsen_US
dc.titleDevice Choice for On Demand TVen_US
dc.typeMini Dissertationen_US

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