The effect of service failure and recovery on airline-passenger relationships : a comparison between South African and United States airline passengers

dc.contributor.authorSteyn, T.F.J.
dc.contributor.authorMostert, P.G. (Pierre)
dc.contributor.authorDe Meyer, C.F.
dc.contributor.authorVan Rensburg, L.R.J.
dc.date.accessioned2017-02-10T07:04:47Z
dc.date.available2017-02-10T07:04:47Z
dc.date.issued2011
dc.descriptionThis article was co-written by P.G. Mostert before he joined the University of Pretoria.en_ZA
dc.description.abstractSouth African airline passengers’ relationship length with airlines as well as their satisfaction with airlines’ service recovery efforts was used to determine the effect of a service failure on their relationship with airlines as well as their willingness to recommend airlines to others following a service failure. The results are compared with the findings from a similar study among United States airline passengers. The comparison reveals while relationship length influence the effect of service failures on U.S. passengers’ relationship with and their willingness to recommend an airline, South African passengers are more influenced by their satisfaction with airlines’ service recovery efforts.en_ZA
dc.description.departmentMarketing Managementen_ZA
dc.description.librarianam2017en_ZA
dc.description.urihttp://www.na-businesspress.comjmppopen.htmlen_ZA
dc.identifier.citationSteyn, TFJ, Mostert, PG, De Meyer, CF & Van Rensburg, LRJ 2011, 'The effect of service failure and recovery on airline-passenger relationships : a comparison between South African and United States airline passengers', Journal of Management Policy and Practice, vol. 12, no. 5, pp. 105-115.en_ZA
dc.identifier.issn1913-8067
dc.identifier.urihttp://hdl.handle.net/2263/58968
dc.language.isoenen_ZA
dc.publisherNorth American Business Pressen_ZA
dc.rights© North American Business Press, All Rights Reserveden_ZA
dc.subjectService failuresen_ZA
dc.subjectSouth African airline passengersen_ZA
dc.subjectservice recovery effortsen_ZA
dc.subjectUnited States airline passengersen_ZA
dc.titleThe effect of service failure and recovery on airline-passenger relationships : a comparison between South African and United States airline passengersen_ZA
dc.typeArticleen_ZA

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