Experience and facilitating conditions as impediments to consumers’ new technology adoption

dc.contributor.authorMahardika, Harryadin
dc.contributor.authorThomas, Dominic
dc.contributor.authorEwing, Michael Thomas
dc.contributor.authorJaputra, Arnold
dc.date.accessioned2019-01-18T05:04:14Z
dc.date.issued2019
dc.description.abstractThe recent proliferation of new technologies and impediments to their adoption has made predicting new technology adoption/use complex and challenging. This paper aims to compare the predictive ability of behavioural expectation (BE) and behavioural intention (BI) given such impediments. BE predicts an attempt to perform a targeted behaviour, whereas BI predicts the likelihood of actually performing a targeted behaviour. An online longitudinal experiment was designed to examine the effects of two contrasting sources of impediments to new technology adoption: experience (internal) and facilitating conditions (external). The results confirm the tendency of subjects, who responded to BI measures, to make overestimations when they think they have more control over the (internal) impediments, and to make exaggerated underestimations when they think they have less control over the (external) impediments. Moreover, it is found that subjects who responded to BE measures have a stronger adoption–use correlation compared to subjects who responded to BI measures regardless of the type of impediments encountered. This study offers a basis for marketers to increase the rate of consumers’ adoption/use of new technology such as mobile applications. The research identifies boundary conditions to the predictive ability of BE and BI in the context of mobile applications adoption/use.en_ZA
dc.description.departmentMarketing Managementen_ZA
dc.description.embargo2020-06-24
dc.description.librarianhj2019en_ZA
dc.description.urihttp://www.tandfonline.com/loi/rirr20en_ZA
dc.identifier.citationHarryadin Mahardika, Dominic Thomas, Michael Thomas Ewing & Arnold Japutra (2019) Experience and facilitating conditions as impediments to consumers’ new technology adoption, The International Review of Retail, Distribution and Consumer Research,29:1, 79-98, DOI: 10.1080/09593969.2018.1556181.en_ZA
dc.identifier.issn0959-3969 (print)
dc.identifier.issn1466-4402 (online)
dc.identifier.other10.1080/09593969.2018.1556181
dc.identifier.urihttp://hdl.handle.net/2263/68174
dc.language.isoenen_ZA
dc.publisherRoutledgeen_ZA
dc.rights© 2018 Informa UK Limited, trading as Taylor & Francis Group. This is an electronic version of an article published in International Review of Retail, Distribution and Consumer Research, vol. 29, no. 1, pp. 79-98, 2019. doi : 10.1080/09593969.2018.1556181. International Review of Retail, Distribution and Consumer Research is available online at : http://www.tandfonline.com/loi/rirr20.en_ZA
dc.subjectBehavioural expectationsen_ZA
dc.subjectBehavioural intentionsen_ZA
dc.subjectExperienceen_ZA
dc.subjectFacilitating conditionsen_ZA
dc.subjectImpedimentsen_ZA
dc.titleExperience and facilitating conditions as impediments to consumers’ new technology adoptionen_ZA
dc.typePostprint Articleen_ZA

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