Customer perceptions of the attractiveness of shopping centres in Pretoria

dc.contributor.authorNorth, Ernest J.
dc.contributor.authorKotze, Theuns G.
dc.date.accessioned2008-05-19T12:21:45Z
dc.date.available2008-05-19T12:21:45Z
dc.date.issued2004-05
dc.description.abstractThe primary objective of this study was to investigate the perceptions of patrons regarding the attractiveness of shopping centres in Pretoria. The study was executed in two phases. The aim of phase one was to explore this field of study in the local context, while phase two endeavoured to measure respondents' perceptions with regard to certain attributes of one of the largest shopping centres in Africa. The measuring instrument used in the study was based on scales used in studies abroad and adapted for local use. The study found that male and female customers do not differ significantly with respect to their perceptions of certain shopping centre attributes, while differences do exist between the perceptions of black and white respondents regarding some of the attributes used to measure the attractiveness of the centre.en
dc.format.extent106433 bytes
dc.format.mimetypeapplication/pdf
dc.identifier.citationNorth, EJ & Kotzé, T 2004, 'Customer perceptions of the attractiveness of shopping centres in Pretoria', Southern African Business Review, vol. 8, no. 1, pp. 30-38. [http://www.unisa.ac.za/sabusinessreview]en
dc.identifier.issn1561-896X
dc.identifier.urihttp://hdl.handle.net/2263/5359
dc.language.isoenen
dc.publisherCollege of Economic and Management Sciences, University of South Africaen
dc.rightsCollege of Economic and Management Sciences, University of South Africaen
dc.subjectShopping centresen
dc.subjectRetailen
dc.subjectIndustrial psychologyen
dc.subjectCustomer perceptionsen
dc.subjectConsumer behaviouren
dc.subjectAttractivenessen
dc.subjectMarketingen
dc.subjectManagementen
dc.subjectBuildingsen
dc.subject.lcshShopping centers -- South Africa -- Pretoriaen
dc.subject.lcshConsumers' preferences -- South Africa -- Pretoriaen
dc.titleCustomer perceptions of the attractiveness of shopping centres in Pretoriaen
dc.typeArticleen

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