The role of Web 2.0 in building the start-up’s brand in South Africa

dc.contributor.advisorTobin, Peteren
dc.contributor.emailupetd@up.ac.zaen
dc.contributor.postgraduateHasson, Yossien
dc.date.accessioned2013-09-06T16:02:13Z
dc.date.available2010-07-03en
dc.date.available2013-09-06T16:02:13Z
dc.date.created2010-04-03en
dc.date.issued2010-07-03en
dc.date.submitted2010-04-08en
dc.descriptionDissertation (MBA)--University of Pretoria, 2010.en
dc.description.abstractStart-ups face specific challenges when it comes to establishing their brand in the market. Web 2.0, the next generation of the Internet, presents both a significant opportunity and challenge for such start-ups to engage with customers online and build their brand. It is therefore the purpose of this study to examine the role that Web 2.0 plays in building the brand of the start-up.en
dc.description.availabilityunrestricteden
dc.description.departmentGordon Institute of Business Science (GIBS)en
dc.identifier.citationHasson, Y 2009, The role of Web 2.0 in building the start-up’s brand in South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23870 >en
dc.identifier.otherG10/316/agen
dc.identifier.upetdurlhttp://upetd.up.ac.za/thesis/available/etd-04082010-114909/en
dc.identifier.urihttp://hdl.handle.net/2263/23870
dc.language.isoen
dc.publisherUniversity of Pretoriaen_ZA
dc.rights© 2009 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.en
dc.subjectUCTDen_US
dc.subjectWeb 2.0en
dc.titleThe role of Web 2.0 in building the start-up’s brand in South Africaen
dc.typeDissertationen

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