Consumer adoption of the online desktop

Abstract

This research investigates whether The Unified Theory of Acceptance and Technology (UTAUT) can be successfully applied to the adoption of an early stage technology. Specifically, the study examines the models suitably toward explaining consumer acceptance of the online desktop or webOS. A secondary objective was to assess the likelihood that consumers will adopt the online desktop. The study found that the UTAUT model accounted for 57 percent of the variance in consumer intention to use an online desktop. The performance expectations of consumers accounted for a significant proportion of this variance. In regards to the secondary objective, the study concluded that the online desktop was of moderate use to consumers. An online desktop was found to be useful to consumers in that it provides them with enhanced mobility and flexibility.