A comparison of competitive intelligence activities in Brazil, Malaysia, Morocco and South Africa

dc.contributor.authorDu Toit, Adeline S.A.
dc.contributor.authorSewdass, Nisha
dc.contributor.emailadeline.dutoit@up.ac.zaen_US
dc.date.accessioned2014-07-21T08:22:56Z
dc.date.available2014-07-21T08:22:56Z
dc.date.issued2014-06-03
dc.description.abstractORIENTATION: This article compared competitive intelligence activities in Brazil, Malaysia, Morocco and South Africa. RESEARCH PURPOSE: The purpose was to determine how these countries can use competitive intelligence to increase their competitiveness in the global economy. MOTIVATION FOR THE STUDY: Competitive intelligence is a challenge in developing economies. RESEARCH DESIGN, APPROACH AND METHOD: A questionnaire survey was sent to competitive intelligence professionals in the four study countries. MAIN FINDINGS: The most important primary information source used in all four countries is direct customer feedback and the most important secondary information source used is corporate websites. Companies in all four countries did not use advanced analysis techniques. PRACTICAL/MANAGERIAL IMPLICATIONS: It is recommended that all four countries should develop a competitive intelligence culture by creating awareness of competitive intelligence amongst their employees. CONTRIBUTION/VALUE ADDED: It is crucial to apply competitive intelligence in the four countries in order to become more competitive in the global economy.en_US
dc.description.librarianam2014en_US
dc.description.urihttp://www.actacommercii.co.zaen_US
dc.identifier.citationDu Toit, A.S.A. & Sewdass, N., 2014, 'A comparison of competitive intelligence activities in Brazil, Malaysia, Morocco and South Africa', Acta Commercii 14(1), Art. #234, 7 pages. http://dx.DOI.org/ 10.4102/ ac.v14i1.199en_US
dc.identifier.issn1684-1999
dc.identifier.other10.4102/ ac.v14i1.199
dc.identifier.urihttp://hdl.handle.net/2263/40898
dc.language.isoenen_US
dc.publisherUniversity of Johannesburg, Department of Business Managementen_US
dc.rights© 2014. The Authors. Licensee: AOSIS OpenJournals. This work is licensed under the Creative Commons Attribution License.en_US
dc.subjectCompetitivenessen_US
dc.subjectDeveloping economiesen_US
dc.subjectProfessionalsen_US
dc.subjectGlobal economyen_US
dc.subjectCompetitive intelligence (CI)en_US
dc.subjectBrazilen_US
dc.subjectMalaysiaen_US
dc.subjectMoroccoen_US
dc.subjectSouth Africa (SA)en_US
dc.titleA comparison of competitive intelligence activities in Brazil, Malaysia, Morocco and South Africaen_US
dc.typeArticleen_US

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