An investigation on mobile banking and co-creation services adoption intention in South Africa

dc.contributor.authorVenter de Villiers, Marike
dc.contributor.authorChuchu, Tinashe
dc.contributor.authorChavarika, Gugu Valerie
dc.contributor.emailtinashe.chuchu@up.ac.zaen_ZA
dc.date.accessioned2020-07-21T07:49:14Z
dc.date.available2020-07-21T07:49:14Z
dc.date.issued2020
dc.description.abstractCo-creation of value between the consumer and services providers is an idea that has been receiving much attention. The purpose of this study was to investigate the influence of consumer motivation on attitudes and adoption intention of co-creational banking activities. By means of a quantitative method, 339 surveys were collected. The research instrument was compiled from existing scales that were adopted for the purpose of this study. The proposed conceptual model and hypotheses were tested using Structural Equation Modeling (SEM), while scale reliability and validity was confirmed using SPSS 23. Further, AMOS 23 was used to test the model fit. The findings indicated that all seven proposed hypotheses are significant. Therefore indicating that consumer motives have a positive influence on a consumer’s attitudes toward participating in co-creation activities, which in turn has an impact on relative advantage, complexity and compatibility. Lastly, the results indicate that relationships exist between relative advantage, complexity and compatibility, respectively and adoption intention. This study adds to contextual knowledge of co-creational adoption within digital banking, and provides managers with significant insight into the potential success of digital customization and how banks can benefit from digital co-creation.en_ZA
dc.description.departmentMarketing Managementen_ZA
dc.description.librarianhj2020en_ZA
dc.description.urihttps://www.online-journals.org/index.php/i-jimen_ZA
dc.identifier.citationVenter de Villiers, M., Chuchu, T. & Chavarika, G.V. 2020, 'An investigation on mobile banking and co-creation services adoption intention in South Africa', International Journal of Interactive Mobile Technologies, vol. 14, no. 11, pp. 137-152.en_ZA
dc.identifier.issn1865-7923 (online)
dc.identifier.other10.3991/ijim.v14i11.13755
dc.identifier.urihttp://hdl.handle.net/2263/75361
dc.language.isoenen_ZA
dc.publisherInternational Association of Online Engineeringen_ZA
dc.rightsThis article is published under the Creative Commons Attribution Licence (CC-BY). The author retains the copyright and the publishing rights for his article without any restrictions.en_ZA
dc.subjectDigital bankingen_ZA
dc.subjectAdoptionen_ZA
dc.subjectSouth Africa (SA)en_ZA
dc.subjectMobile bankingen_ZA
dc.subjectCo-creation servicesen_ZA
dc.titleAn investigation on mobile banking and co-creation services adoption intention in South Africaen_ZA
dc.typeArticleen_ZA

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