Communication, connection & collaboration: social media @ UP Library during the COVID pandemic

Abstract

The COVID-19 pandemic has also impacted the marketing landscape. In this presentation, Elsabe Olivier will share some insights into the social media landscape at her institution, the Department of Library Services at the University of Pretoria. She will describe how the social media team focused on client needs and explored a few new initiatives. She will frankly detail what worked and what not and how they are readjusting their social media strategy for 2021.