Communicating on the edge of chaos : a transformation and change management perspective

Abstract

'What is chaos, that we should be mindful of it?' (Josepth Ford). Chaos will always be a mystery. Perhaps the ultimate, allencompassing mystery. To paraphrase Churchill's famous remark, it is a paradox hidden inside a puzzle shrouded by an enigma. It is visible proof of existence and uniqueness without predictability. In the Greco-Roman tradition philosophers used logic and introspection to impose mental order on the universe. Newton, Francis Bacon and the scientists of the Renaissance chose a different path when attempting to find truth and understanding nature. In the twentieth century Einstein, Bohr and others (with quantum physics and mechanics) changed the path again, making reality even more subtle and complicated. Then, in the past twenty years, along came chaos theory. This theory, and the ways that natural processes move between order and disorder, brings us closer to understanding the planetary orbits, the shape of clouds, that phenomena never repeat themselves exactly, and even the complexity of changing and learning organisations. It is the insights and extensions of chaos theory that could carry us technologically, philosophically, socially and individually into the Age of Aquarius and possibly through our own African Renaissance. Most managers are naturally susceptible to wishful thinking. They believe what they want to believe in spite of obvious evidence to the contrary. They try to forcefully manage and control to create balance and order in the workplace. The time has arrived for South African business leaders, managers and corporate communicators to buy into the notion that a butterfly stirring the air in Johannesburg can create a twister in New York! This article describes chaos theory and examines how it can be utilised to provide insights into managing and communicating during times of change in chaotic organisations.