Crooked strategy implementation : covert tactics fill the gaps

dc.contributor.authorPretorius, Marius
dc.contributor.emailmarius.pretorius@up.ac.zaen
dc.date.accessioned2017-05-24T07:40:04Z
dc.date.available2017-05-24T07:40:04Z
dc.date.issued2016en
dc.description.abstractAn ancient Chinese proverb states that: "If you stand straight, you don't have to fear a crooked shadow". In the world of business strategy this might translate into: "if you have a strategy, beware of its crooked implementation". Of course, we know it is disastrous if strategy is not executed (no shadow?). Poor or non-execution are one of the main reasons for strategy failure. Consultants often hold strategic planning workshops proposing the next best fad as "strategic" tool, but still, we know and see on a daily basis that often these fads, tools and strategies, and especially those associated with strategy implementation, falter more often than they succeed. It remains a consistent problem that their execution rarely achieves momentum. Our research originated in the non-execution (non-implementation) problem widely reported in theory and in practice where strategic management is pursued.en_ZA
dc.description.departmentBusiness Managementen
dc.description.urihttp://www.emeraldinsight.com/0275-6668.htmen
dc.description.urihttp://www.emeraldinsight.com/loi/jbsen
dc.identifier.citationMarius Pretorius, (2016) "Crooked strategy implementation: covert tactics fill the gaps", Journal of Business Strategy, Vol. 37 Issue: 4, pp. 24-31, doi: 10.1108/JBS-04-2015-0035.en
dc.identifier.issn2052-1197 (online)en
dc.identifier.issn0275-6668 (print)en
dc.identifier.other10.1108/JBS-04-2015-0035.en
dc.identifier.urihttp://hdl.handle.net/2263/60607
dc.language.isoEnglishen
dc.publisherEmeralden
dc.rights© Emerald Group Publishing Limiteden
dc.subjectStrategy implementationen
dc.subjectCovert tacticsen
dc.titleCrooked strategy implementation : covert tactics fill the gapsen
dc.typePostprint Articleen

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