Self-esteem and its influence on the achievements of the entrepreneur

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University of Pretoria

Abstract

The purpose of this exploratory research was to explore the influence that self-esteem has on the achievements of the entrepreneur. The study seeks to determine what role self-esteem plays in that which drives entrepreneurs to achieve great success, and in some instances, even after monumental failure. To this end, the role of self-esteems in the persistence to achieve success and the conquering of the effects of failure was explored.Eight entrepreneurs were interviewed for the purposes of this study. These were face to face interviews to ensure that all insights were captured correctly and gestures recorded accurately. The study found evidence that self-esteem does in fact have an influence on the achievements of the entrepreneur. The study also found that entrepreneurs with high self-esteem do have a strong tendency to persist and also that they are more prone to take risks as they are protected from the negative effects of failure.

Description

Dissertation (MBA)--University of Pretoria, 2012.

Keywords

UCTD, Entrepeneur, Achievement, Self-esteem

Sustainable Development Goals

Citation

Coertzen, A 2012, Self-esteem and its influence on the achievements of the entrepreneur, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-03162013-090707/ >