How to define, identify, and measure societal value

dc.contributor.authorLindgreen, Adam
dc.contributor.authorDi Benedetto, C. Anthony
dc.contributor.authorClarke, Ann Hojbjerg
dc.contributor.authorEvald, Majbritt Rostgaard
dc.contributor.authorBjørn-Andersen, Niels
dc.contributor.authorLambert, Douglas M.
dc.date.accessioned2021-06-10T15:00:11Z
dc.date.issued2021-08
dc.description.abstractAt the same time as the productivity of academics have become more formalized and institutionalized with increasing emphasis on counting publications in high-ranking journals, citations, h-index, and so on, there is an increased demand on academics to contribute to what is referred to as societal value, societal relevance, public value, societal impact, and/or similar phenomena. This editorial is an attempt to provide an overview and hopefully a clarification. We propose to use the concept ‘societal value’ as the overarching concept. This can be achieved only if the research has ‘societal relevance’ and if it has ‘societal impact’. These two sub-components of societal value measure different qualities, but they are dependent on each other and the total absence of one of them results in no societal value. In fact, we shall argue that societal value is the multiplum of societal relevance and societal impact. After defining societal relevance and societal impact, we describe how to identify relevant societal value, as well as how to measure the extent to which an individual or an organization might contribute to societal value. Following that, we suggest a number of ways to increase the societal value of academic research. Finally, we reflect on the role of academic journals and their editors in the societal value agenda.en_ZA
dc.description.departmentGordon Institute of Business Science (GIBS)en_ZA
dc.description.embargo2021-06-11
dc.description.librarianhj2021en_ZA
dc.description.urihttp://www.elsevier.com/locate/indmarmanen_ZA
dc.identifier.citationLindgreen, A., Di Benedetto, C.A., Clarke, A.H. et al. 2021, 'How to define, identify, and measure societal value', Industrial Marketing Management, vol. 97, pp. A1-A13, doi : 10.1016/j.indmarman.2020.05.013.en_ZA
dc.identifier.issn0019-8501
dc.identifier.other10.1016/j.indmarman.2020.05.013
dc.identifier.urihttp://hdl.handle.net/2263/80274
dc.language.isoenen_ZA
dc.publisherElsevieren_ZA
dc.rights© 2020 Elsevier Inc. All rights reserved. Notice : this is the author’s version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. A definitive version was subsequently published in Industrial Marketing Management, vol., pp. , 2021, doi : © 2020 Elsevier Inc. All rights reserved. Notice : this is the author’s version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. A definitive version was subsequently published in Industrial Marketing Management, vol., pp. , 2020, doi : © 2020 Elsevier Inc. All rights reserved. Notice : this is the author’s version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. A definitive version was subsequently published in Industrial Marketing Management, vol. 97, pp. A1-A13, 2021, doi : 10.1016/j.indmarman.2020.05.013,en_ZA
dc.subjectAssessmenten_ZA
dc.subjectEnhancementen_ZA
dc.subjectMeasurementen_ZA
dc.subjectSocietal valueen_ZA
dc.subjectSocietal relevanceen_ZA
dc.subjectSocietal impacten_ZA
dc.titleHow to define, identify, and measure societal valueen_ZA
dc.typePostprint Articleen_ZA

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