Exploring the use of television for guidance to expectant fathers

Abstract

The purpose of this study was to explore and describe the use of television for providing guidance to expectant fathers by determining whether or not the medium of television can be implemented to offer parent guidance to expectant fathers during the transition into fatherhood. Focus was therefore placed on gaining an understanding of the specific type of information required by expectant fathers, in conjunction with their perceptions of the most suitable form of media to provide such guidance. The study was conducted in terms of an INTERPRETIVIST-positivist paradigm and followed a mixed methods approach. A combination of a survey design and case study research design was employed. Both quantitative and qualitative data collection strategies were implemented during the two phases. Firstly, a telephone survey (questionnaire) was conducted with 65 participants. Secondly, four individual (face-to-face) interviews were conducted with expectant fathers, to obtain in-depth information. In addition, data was collected by means of field notes and a reflective journal. Based on the findings of the study, it is concluded that expectant fathers have a clear need for information to help prepare them for their role as a father and require more knowledge regarding the topic of fatherhood and pregnancy. According to the findings expectant fathers also wish to receive guidance in order for them to develop certain basic childcare skills needed to fulfil their role and regard television to be the most suitable medium for providing them with the guidance they require. Fathers feel that television may assist them by providing the information they require, thereby directly addressing their needs.