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Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls

dc.contributor.authorRoux, Amarentia Therese
dc.contributor.authorMaree, Tania
dc.date.accessioned2021-07-23T10:46:16Z
dc.date.issued2021
dc.description.abstractA few studies have investigated the effects of digital media at point of sale; however, there is a lack of understanding of shoppers’ experience of digital place-based media in shopping malls. The paper draws on environmental psychology (the stimulus- organism-response model) to provide an in-depth exploration of shoppers’ experience of digital media as they journey through upmarket shopping malls. The findings reveal that the media provide enjoyment and usefulness to shoppers’ experiences, and that this influences their responses. Some managerial advice to improve the experience with digital place-based media are offered. It is one of the first papers to explore the cross-effects between other media and digital place-based mall media. The findings can assist advertisers to enhance shoppers’ experiences, thus also enhancing engagement possibilities.en_ZA
dc.description.departmentMarketing Managementen_ZA
dc.description.embargo2022-08-28
dc.description.librarianhj2021en_ZA
dc.description.sponsorshipThe National Research Foundation of South Africaen_ZA
dc.description.urihttps://www.tandfonline.com/loi/wjpm20en_ZA
dc.identifier.citationAmarentia Thérèse Roux & Tania Maree (2021): Joy to the (Shopper) World: An S-O-R View of Digital Place-Based Media in Upmarket Shopping Malls, Journal of Promotion Management, 7:7, 1031-1060, DOI: 10.1080/10496491.2021.1888177.en_ZA
dc.identifier.issn1049-6491 (print)
dc.identifier.issn1540-7594 (online)
dc.identifier.other10.1080/10496491.2021.1888177
dc.identifier.urihttp://hdl.handle.net/2263/80963
dc.language.isoenen_ZA
dc.publisherRoutledgeen_ZA
dc.rights© 2021 Taylor & Francis Group, LLC. This is an electronic version of an article published in Journal of Promotion Management, vol. 27, no. 7, pp. 1031-1060, 2021. doi : 10.1080/10496491.2021.1888177. Journal of Promotion Management is available online at : https://www.tandfonline.com/loi/wjpm20.en_ZA
dc.subjectRetailen_ZA
dc.subjectDigital signageen_ZA
dc.subjectOut-of-home advertisingen_ZA
dc.titleJoy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping mallsen_ZA
dc.typePostprint Articleen_ZA

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