Social marketing as a vehicle to communicate road safety in the North West province of South Africa : a broad introduction
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Date
Authors
Thebe, E.M.
Arnoldi-van der Walt, E.
Journal Title
Journal ISSN
Volume Title
Publisher
SATC
Abstract
Paper presented at the 21st Annual South African Transport Conference 15 - 18 July 2002 "Towards building capacity and accelerating delivery", CSIR International Convention Centre, Pretoria, South Africa.
Description
This paper was transferred from the original CD ROM created for this conference. The material on the CD ROM was published using Adobe Acrobat technology. The original CD ROM was produced by Document Transformation Technologies Postal Address: PO Box 560 Irene 0062 South Africa. Tel.: +27 12 667 2074 Fax: +27 12 667 2766 E-mail: doctech@doctech.co.za URL: http://www.doctech.co.za
Keywords
Road safety, Social marketing, Social change campaign
Sustainable Development Goals
Citation
Thebe, EM & Arnoldi-van der Walt, E 2002, 'Social marketing as a vehicle to communicate road safety in the North West province of South Africa: a broad introduction', Paper presented to the 21st Annual South African Transport Conference, South Africa, 15 - 18 July.