How authors really frame a top manuscript

dc.contributor.authorLindgreen, Adam
dc.contributor.authorDi Benedetto, C. Anthony
dc.date.accessioned2020-11-23T05:50:22Z
dc.date.issued2021-04
dc.description.abstractEven when the research is completed successfully, the authors' job is not done. They must craft the best possible manuscript for submission to a targeted journal, which will put the research into the best possible light and enhance the likelihood of eventual acceptance. This is the process of framing the manuscript, and for this editorial we sought the thoughts and opinions of experienced academic colleagues on how authors should optimally frame manuscripts for journal submission. Each contributor was asked to provide three to five pieces of advice for young scholars on this topic. Our objective is to provide some non-obvious recommendations to young scholars that would substantially improve the manuscript from the reviewers' viewpoint. Our contributors present guidance on framing each section of the typical academic manuscript, from introduction to conclusion, as well as some suggestions for overall improvement. We conclude with summary remarks on the importance of putting in the time and effort to frame the manuscript effectively.en_ZA
dc.description.departmentGordon Institute of Business Science (GIBS)en_ZA
dc.description.embargo2021-04-11
dc.description.librarianhj2020en_ZA
dc.description.urihttp://www.elsevier.com/locate/indmarmanen_ZA
dc.identifier.citationLindgreen, A. & Di Benedetto, C.A. 2021, 'How authors really frame a top manuscript', Industrial Marketing Management, vol. 94, pp. A11-A17.en_ZA
dc.identifier.issn0019-8501
dc.identifier.other10.1016/j.indmarman.2020.04.004
dc.identifier.urihttp://hdl.handle.net/2263/77129
dc.language.isoenen_ZA
dc.publisherElsevieren_ZA
dc.rights© 2020 Elsevier Inc. All rights reserved. Notice : this is the author’s version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. A definitive version was subsequently published in Industrial Marketing Management, vol. 94, pp. A11-A17, 2021, doi : 10.1016/j.indmarman.2020.04.004.en_ZA
dc.subjectAcademic writingen_ZA
dc.subjectReview processen_ZA
dc.subjectFraming of manuscripten_ZA
dc.subjectReviewersen_ZA
dc.titleHow authors really frame a top manuscripten_ZA
dc.typePostprint Articleen_ZA

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