Along came a mega-event : prospects of competitiveness for a 2010 FIFA World Cup™ host city
dc.contributor.author | Kruger, Elizabeth Ann | |
dc.contributor.author | Heath, Ernest Thomas | |
dc.contributor.email | elizabeth.kruger@up.ac.za | en_US |
dc.date.accessioned | 2013-11-11T11:53:34Z | |
dc.date.available | 2014-02-26T00:20:04Z | |
dc.date.issued | 2013-06 | |
dc.description.abstract | South Africa’s hosting of the 2010 FIFA World Cup™ came at a time when countries and cities worldwide were increasingly competing for this sought-after status. The benefits and challenges of such an event have received significant attention from researchers and practitioners alike. No tourism destination is guaranteed long-term competitiveness by being offered the once-off opportunity to host a major international event. This study aimed to determine whether a mega-event would make a greater or lesser contribution to the long-term competitiveness of the host destination given the extent to which it was being addressed at a strategic level. Existing literature on destination competitiveness and mega-events was studied to identify relevant issues that would have to be addressed at this level. Primary and secondary qualitative data were collected from a host city on the eve of the 2010 FIFA World Cup™ to place these issues into perspective. The empirical findings indicate how a mega-event can contribute to the competitiveness of a destination if it forms part of a broader event strategy; if the necessary leadership is in place; and stakeholder roles have been clarified. | en_US |
dc.description.librarian | hb2013 | en_US |
dc.description.uri | http://www.tandfonline.com/loi/rcit20 | en_US |
dc.identifier.citation | Elizabeth Ann Kruger & Ernest Thomas Heath (2013) Along came a mega-event:prospects of competitiveness for a 2010 FIFA World Cup™ host city, Current Issues in Tourism, 16:6,570-590, DOI: 10.1080/13683500.2012.714748 | en_US |
dc.identifier.issn | 1368-3500 (print) | |
dc.identifier.issn | 1747-9603 (online) | |
dc.identifier.other | 10.1080/13683500.2012.714748 | |
dc.identifier.uri | http://hdl.handle.net/2263/32348 | |
dc.language.iso | en | en_US |
dc.publisher | Routledge | en_US |
dc.rights | © 2013 Taylor & Francis. This is an electronic version of an article published in Current Issues in Tourism, vol. 16, no. 6, pp. 570-590, 2013. Current Issues in Tourism is available online at : http://www.tandfonline.com/loi/rcit20 | en_US |
dc.subject | Destination competitiveness | en_US |
dc.subject | Mega-events | en_US |
dc.subject | Stakeholder perspectives | en_US |
dc.subject | Event strategy | en_US |
dc.subject | Case study | en_US |
dc.subject | 2010 FIFA World Cup™ | en_US |
dc.title | Along came a mega-event : prospects of competitiveness for a 2010 FIFA World Cup™ host city | en_US |
dc.type | Postprint Article | en_US |