Along came a mega-event : prospects of competitiveness for a 2010 FIFA World Cup™ host city

dc.contributor.authorKruger, Elizabeth Ann
dc.contributor.authorHeath, Ernest Thomas
dc.contributor.emailelizabeth.kruger@up.ac.zaen_US
dc.date.accessioned2013-11-11T11:53:34Z
dc.date.available2014-02-26T00:20:04Z
dc.date.issued2013-06
dc.description.abstractSouth Africa’s hosting of the 2010 FIFA World Cup™ came at a time when countries and cities worldwide were increasingly competing for this sought-after status. The benefits and challenges of such an event have received significant attention from researchers and practitioners alike. No tourism destination is guaranteed long-term competitiveness by being offered the once-off opportunity to host a major international event. This study aimed to determine whether a mega-event would make a greater or lesser contribution to the long-term competitiveness of the host destination given the extent to which it was being addressed at a strategic level. Existing literature on destination competitiveness and mega-events was studied to identify relevant issues that would have to be addressed at this level. Primary and secondary qualitative data were collected from a host city on the eve of the 2010 FIFA World Cup™ to place these issues into perspective. The empirical findings indicate how a mega-event can contribute to the competitiveness of a destination if it forms part of a broader event strategy; if the necessary leadership is in place; and stakeholder roles have been clarified.en_US
dc.description.librarianhb2013en_US
dc.description.urihttp://www.tandfonline.com/loi/rcit20en_US
dc.identifier.citationElizabeth Ann Kruger & Ernest Thomas Heath (2013) Along came a mega-event:prospects of competitiveness for a 2010 FIFA World Cup™ host city, Current Issues in Tourism, 16:6,570-590, DOI: 10.1080/13683500.2012.714748en_US
dc.identifier.issn1368-3500 (print)
dc.identifier.issn1747-9603 (online)
dc.identifier.other10.1080/13683500.2012.714748
dc.identifier.urihttp://hdl.handle.net/2263/32348
dc.language.isoenen_US
dc.publisherRoutledgeen_US
dc.rights© 2013 Taylor & Francis. This is an electronic version of an article published in Current Issues in Tourism, vol. 16, no. 6, pp. 570-590, 2013. Current Issues in Tourism is available online at : http://www.tandfonline.com/loi/rcit20en_US
dc.subjectDestination competitivenessen_US
dc.subjectMega-eventsen_US
dc.subjectStakeholder perspectivesen_US
dc.subjectEvent strategyen_US
dc.subjectCase studyen_US
dc.subject2010 FIFA World Cup™en_US
dc.titleAlong came a mega-event : prospects of competitiveness for a 2010 FIFA World Cup™ host cityen_US
dc.typePostprint Articleen_US

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