Interrogating rapid design ethnography : a strategy for exploring the indigenous visual vernaculars of the Ghanaian Adinkra symbols

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University of Pretoria

Abstract

This study introduces rapid design ethnography as a research strategy that may be used in design as an alternative to conventional ethnography. It interrogates this strategy by means of a study of the Ghanaian Adinkra symbols. Adinkra is an indigenous graphic language that carries specific cultural narratives that embody proverbs and or poetic messages. In view of this, this study discusses how a collaboration between ethnography (and rapid ethnography) and design can be merged to create appropriate visual communication with specific reference to this indigenous visual vernacular. The study also highlights the evolution of rapid ethnographic techniques in comparison to conventional ethnography, as well as the way that these techniques may be of assistance to both designer and ethnographer.

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Mini Dissertation (MA)--University of Pretoria, 2016.

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Adinkra Symbols, Visual Vernaculars, Visual Design Communication, Rapid Ethnography, Rapid Design Ethnography, Design Ethnography, Design Reseach, UCTD

Sustainable Development Goals

Citation

Mashigo, K 2016, Interrogating rapid design ethnography : a strategy for exploring the indigenous visual vernaculars of the Ghanaian Adinkra symbols, MA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/51379>