Increasing the success of digital transformation through increased accountability

Abstract

The purpose of the research is to identify if the digital transformation of an organisation is impacted by accountability. In doing so the research aims to understand the factors of accountability and the factors that contribute to the success of digital transformation. Considering that not much research has been conducted on the digital transformation in the context of accountability, an exploratory and qualitative approach was used in this research. The research found that accountability does have an impact on the success of the digital transformation and central to the finding was the need for Alignment. Additionally, it was found that the adoption of an overarching business strategy, clarity of objectives, clarity of role of an individual and the creation of a dedicated hub with appropriate accountability towards the digital transformation of the organisation.