Teaching : how to ensure quality teaching, and how to recognize teaching qualifications

Loading...
Thumbnail Image

Authors

Lindgreen, Adam
Di Benedetto, C. Anthony
Brodie, Roderick J.
Zenker, Sebastian

Journal Title

Journal ISSN

Volume Title

Publisher

Elsevier

Abstract

Measuring teaching quality is challenging to say the least. Each instructor brings his/her training, experience, style, and capabilities to the classroom, making it notoriously difficult to establish a fair teaching quality metric. Commonly used metrics such as student evaluations are one-dimensional and cannot possibly capture all teaching quality elements. A better technique would identify each instructor's strengths on teaching-related activities, as well as places for improvement. While a perfect system may never be found, we present some guidance to broaden our understanding of teaching quality based on an application of service dominant logic and the joint co-creation of value between student and instructor. We also present one attempt to implement a framework, the Danish National Framework for Recognition of Teaching Qualifications, which provides a set of criteria that constitute quality teaching and can be used for assessing teaching qualifications.

Description

Keywords

Teaching quality, Student evaluations, Service dominant logic, Co-creation of value, Teaching qualifications, Danish National Framework for recognition of teaching qualifications

Sustainable Development Goals

Citation

Lindgreen, A., Di Benedetto, C.A., Brodie, R.J. et al. 2022, 'Teaching: How to ensure quality teaching, and how to recognize teaching qualifications', Industrial Marketing Management, vol. 100, pp. A1-A5.