A customer experience management framework for enterprises : a telecommunication demonstration

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du Plessis_Customer_2015.pdf (7.87 MB)

Date

2015

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Description

Dissertation (MEng (Industrial Engineering))--University of Pretoria, 2015.

Keywords

Customer experience, Journey Mapping, Customer value, Customer experience management, Customer satisfaction

Sustainable Development Goals

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http://hdl.handle.net/2263/110055

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Theses and Dissertations (University of Pretoria)
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