Alignment of corporate social responsibility with corporate strategy in companies listed on the Johannesburg Stock Exchange Socially Responsible Investment (SRI) index

dc.contributor.advisorBabb, Sarahen
dc.contributor.emailupetd@up.ac.zaen
dc.contributor.postgraduateTomson, Saulen
dc.date.accessioned2013-09-06T14:52:50Z
dc.date.available2010-06-09en
dc.date.available2013-09-06T14:52:50Z
dc.date.created2009-04-01en
dc.date.issued2010-06-09en
dc.date.submitted2010-03-17en
dc.descriptionDissertation (MBA)--University of Pretoria, 2010.en
dc.description.abstractRecent economic crises coupled with corporate scandals have plunged the world into the greatest financial predicament it has faced in almost a century. Deregulation has empowered business leaders and their subsequent unethical behaviour has undermined the very foundations of the world’s financial and business infrastructure. It is perplexing that corporate social responsibility (CSR) spend is the first area of business to suffer cutbacks during challenging times – especially since it is often the lack of ethic that has led to such crises in the first place. The cosmic exploration of CSR over the past 50 years has left academics and business leaders with a lack of causal evidence as to the value of behaving in a socially responsible manner. This research tests the theory that CSR can have strategic implications and is pivotal for organisational sustainability. The research uses four constructs of corporate strategy that could be related to CSR, namely: centrality, specificity, proactivity and voluntarism. The research has found that CSR can in be aligned with corporate strategy and assist firms in reaching their long-term goals. It has also found the term “strategic CSR” to be relevant in organisations. The paper proposes a framework that organisations can use to approach CSR in a strategic manner and to create value from CSR.en
dc.description.availabilityunrestricteden
dc.description.departmentGordon Institute of Business Science (GIBS)en
dc.identifier.citationTomson, S 2008, Alignment of corporate social responsibility with corporate strategy in companies listed on the Johannesburg Stock Exchange Socially Responsible Investment (SRI) index, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23297 >en
dc.identifier.otherG10/106/agen
dc.identifier.upetdurlhttp://upetd.up.ac.za/thesis/available/etd-03172010-130419/en
dc.identifier.urihttp://hdl.handle.net/2263/23297
dc.language.isoen
dc.publisherUniversity of Pretoriaen_ZA
dc.rights© 2008, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoriaen
dc.subjectUCTDen_US
dc.subjectStock exchangesen
dc.subjectSocial responsibilityen
dc.titleAlignment of corporate social responsibility with corporate strategy in companies listed on the Johannesburg Stock Exchange Socially Responsible Investment (SRI) indexen
dc.typeDissertationen

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