The role of marketing and advertising in the legal profession
| dc.contributor.author | Breytenbach, A. | |
| dc.contributor.author | North, Ernest J. | |
| dc.date.accessioned | 2009-10-28T06:20:13Z | |
| dc.date.available | 2009-10-28T06:20:13Z | |
| dc.date.issued | 2000-09 | |
| dc.description.abstract | The majority of South African attorneys do not enjoy the benefits that may be derived from the marketing and advertising of their services. They seem to be unaware or do not make use of marketing and advertising opportunities to promote their firms and the services they render. The lack of marketing knowledge, ignorance of the value of advertising, as well as the perception that advertising will cause unnecessary costs, are reasons why many legal firms are not marketing oriented. This paper reports the results of an empirical study done to determine the role of marketing and advertising in the legal profession in South Africa. | en_US |
| dc.identifier.citation | Breytenbach, A & North, EJ 2000, 'The role of marketing and advertising in the legal profession', South African Journal of Economic and Management Sciences, vol. 3, no. 3, pp. 413-422. [http://www.journals.co.za/ej/ejour_ecoman.html] | en_US |
| dc.identifier.issn | 1015-8812 | |
| dc.identifier.uri | http://hdl.handle.net/2263/11631 | |
| dc.language.iso | en | en_US |
| dc.publisher | Faculty of Economic and Management Sciences, University of Pretoria | en_US |
| dc.rights | Faculty of Economic and Management Sciences, University of Pretoria | en_US |
| dc.subject | Attorneys | en |
| dc.subject | Business promotion | en |
| dc.subject | Legal firms | en |
| dc.subject | Legal professions | en |
| dc.subject.lcsh | Advertising -- Lawyers -- South Africa | en |
| dc.subject.lcsh | Service industries -- Marketing | en |
| dc.subject.lcsh | Agency (Law) -- South Africa | en |
| dc.subject.lcsh | Marketing -- South Africa | en |
| dc.title | The role of marketing and advertising in the legal profession | en_US |
| dc.type | Article | en_US |