Period of Internet usage : an indicator of the buying behaviour of Internet users?

dc.contributor.authorDu Plessis, P.J.
dc.contributor.authorMostert, P.G. (Pierre)
dc.contributor.authorNorth, Ernest J.
dc.date.accessioned2007-07-24T07:05:21Z
dc.date.available2007-07-24T07:05:21Z
dc.date.issued2004-03
dc.description.abstractThis article focuses on the experience of the Internet user with regard to purchasing goods and services. A self-administered survey, hosted on a dedicated website, was used as a data collection method and 1005 responses were received. It was found that the period of Internet usage significantly influenced the decision to purchase via the Internet. Another finding was that the period of Internet usage significantly influenced whether those shopping on the Internet searched for, or considered searching for, product and service information online prior to purchasing from non-Internet-based sellers.en
dc.format.extent77338 bytes
dc.format.mimetypeapplication/pdf
dc.identifier.citationDu Plessis, PJ, Mostert, PG & North, EJ 2004, 'Period of Internet usage : an indicator of the buying behaviour of Internet users?', South African Journal of Economic and Management Sciences, vol. 7, no. 1, pp. 75-88. [http://www.journals.co.za/ej/ejour_ecoman.html]en
dc.identifier.issn1015-8812
dc.identifier.urihttp://hdl.handle.net/2263/3111
dc.language.isoenen
dc.publisherJutaen
dc.rightsJutaen
dc.subjectBuying behaviouren
dc.subjectInternet usageen
dc.subjectInternet useren
dc.subjectPurchasingen
dc.subject.lcshInternet users
dc.subject.lcshTeleshopping
dc.subject.lcshConsumer behavior
dc.titlePeriod of Internet usage : an indicator of the buying behaviour of Internet users?en
dc.typeArticleen

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