Random coefficient analysis of changes in meat consumption preferences in South Africa

Abstract

This study is designed to investigate changes in consumer preferences for meat in South Africa using Kalman random coefficients filtering techniques. The results provide substantial empirical evidence in support of notable changes in meat consumption patterns. The changes in meat consumption patterns can be attributed to changes in the prices of products. The empirical results indicate a long run growth prospect for white meat consumption. This study provides vital information for meat market analysis and projection of meat demand in South Africa.