The anomaly of micromultinationals from low-income countries
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University of Pretoria
Abstract
My study is about understanding the existence of micromultinationals (mMNEs) in low-income
countries. These firms are considered an anomaly based on existing international business
theories and frameworks. As the existence of these mMNEs from low-income contexts is
currently not fully explained, it is important to understand how they came to be and what this
means for existing theories and frameworks in international business
My study is set in a very specific context. It is set in Malawi, Zambia and Zimbabwe. These
three countries are low-income economies with what are considered extreme environmental
conditions. These conditions presented an opportunity to explore theory building in an extreme
context. The resource constraints experienced by small businesses from environments with
unique challenges already present an opportunity to extend theory.
Using the Country Specific Advantages /Firm Specific Advantages (CSA/FSA) framework as
the theoretical lens, I identified a gap in the framework due to this anomaly. The results show
that it can be modified to explain the activities of micromultinationals from low-income
economies, making it more applicable across different contexts. Therefore, the main
theoretical contribution of the study is that it extends the CSA/FSA framework to accommodate
perspectives from advanced, emerging and low-income economies. It shows us that
internationalisation can happen in any context and what is critical is for the firm or the host
country to be relatively more attractive for this to happen.
From methodological point of view, the study develops new ways to analyse primary data for
abductive research studies. From a practical perspective, the study presents governments
from low-income countries with an opportunity to look beyond large multinational enterprises
(MNEs) foreign direct investment (FDI) attraction and facilitation policies. This study presents
an opportunity to re-look all main international business theories in extreme contexts such low
income countries and to find the commonalities between them rather than focus on the
differences and nuances of each context. It calls for the strengthening of international business
theory by testing them in extreme contexts.
Description
Dissertation (Doctoral)--University of Pretoria, 2026.
Keywords
UCTD, Micromultinationals, Low-income countries
Sustainable Development Goals
SDG-08: Decent work and economic growth
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