Atmospherics and the establishment of long-term customer relationships in a retail environment

dc.contributor.authorOlivier, I.
dc.contributor.authorFletcher, M.
dc.date.accessioned2009-10-28T06:20:49Z
dc.date.available2009-10-28T06:20:49Z
dc.date.issued2000-06
dc.description.abstractWith the current focus on establishing long-term customer relationships, the enhancement of the entire shopping experience and the role of atmosphere and the emotional reactions it elicits, are becoming increasingly important. Determining the factors that contribute to the creation of pleasant or unpleasant shopping experiences can influence future strategic planning. The focus of this study falls on the way that the physical environmental factors of a store, more specifically the environmental odour, affect consumers' emotional responses. This is discussed on the basis of environmental psychology, using certain research findings as well as theoretical models to shed more light on this topic.en_US
dc.identifier.citationOlivier, I & Fletcher, M 2000, 'Atmospherics and the establishment of long-term customer relationships in a retail environment', South African Journal of Economic and Management Sciences, vol. 3, no. 2, pp. 334-343. [http://www.journals.co.za/ej/ejour_ecoman.html]en_US
dc.identifier.issn1015-8812
dc.identifier.urihttp://hdl.handle.net/2263/11633
dc.language.isoenen_US
dc.publisherFaculty of Economic and Management Sciences, University of Pretoriaen_US
dc.rightsFaculty of Economic and Management Sciences, University of Pretoriaen_US
dc.subjectCustomer relationshipsen
dc.subjectEmotional reactionsen
dc.subjectEnvironmental odouren
dc.subjectShopping environmentsen
dc.subject.lcshAtmosphericsen
dc.subject.lcshConsumers -- Attitudesen
dc.subject.lcshEnvironmental psychologyen
dc.subject.lcshRetail trade -- Managementen
dc.subject.lcshShoppingen
dc.titleAtmospherics and the establishment of long-term customer relationships in a retail environmenten_US
dc.typeArticleen_US

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