Social media within global logistics providers : perceptions from the generation X cohort
dc.contributor.author | Albanis, E. | en |
dc.contributor.author | Gaitskill, C.L. | en |
dc.contributor.author | Schachtebeck, C. | en |
dc.date.accessioned | 2016-11-14T07:01:07Z | |
dc.date.available | 2016-11-14T07:01:07Z | |
dc.date.issued | 2016 | en |
dc.description | Paper presented at the 35th Annual Southern African Transport Conference 4-7 July 2016 "Transport ? a catalyst for socio-economic growth and development opportunities to improve quality of life", CSIR International Convention Centre, Pretoria, South Africa. | en |
dc.description.abstract | The rise of social media has significantly impacted organisations by providing the opportunity to market goods/services more cost effectively to a wider audience. It however appears that social media is not integrated into organisational strategy. Furthermore, employees from the Generation X cohort might show resistance to adopting social media as a marketing tool. This study investigates social media use in two global logistics providers, specifically seen from the perspective of Generation X employees. An exploratory research design was followed by means of conducting a multiple-case study in the logistics sector. Data were collected by means of self-administered questionnaires. The adapted instrument, utilising a Likert-scale, measured perceptions of social media usage in terms of ease of use, usefulness, intention to use, actual use and integration with corporate strategy. Results indicate Generation X employees perceive social media as a useful marketing tool, perceive social media as easy to use and indicated high intent to use social media. A lack of real social media strategies and lack of integration into corporate strategy was indicated. This paper also provides recommendations to enhance the benefits and effectiveness of social media usage. | en |
dc.description.sponsorship | The Minister of Transport, South Africa | en |
dc.description.sponsorship | Transportation Research Board of the USA | en |
dc.format.extent | 11 Pages | en |
dc.format.medium | en | |
dc.identifier.citation | Albanis, E, Gaitskill, CL & Schachtebeck, C 2016, "Social media within global logistics providers : perceptions from the generation X cohort", Paper presented at the 35th Annual Southern African Transport Conference 4-7 July 2016 "Transport ? a catalyst for socio-economic growth and development opportunities to improve quality of life", CSIR International Convention Centre, Pretoria, South Africa. | en |
dc.identifier.isbn | 978-1-920017-64-4 | en |
dc.identifier.uri | http://hdl.handle.net/2263/57995 | |
dc.language.iso | en | en |
dc.publisher | Southern African Transport Conference | en |
dc.rights | Southern African Transport Conference | en |
dc.subject.lcsh | Transportation | en |
dc.subject.lcsh | Transportation -- Africa | en |
dc.subject.lcsh | Transportation -- Southern Africa | en |
dc.title | Social media within global logistics providers : perceptions from the generation X cohort | en |
dc.type | Presentation | en |
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