Editorial : Introducing interdisciplinary research in Industrial Marketing Management
| dc.contributor.author | Markovic, Stefan | |
| dc.contributor.author | Jaakkola, Elina | |
| dc.contributor.author | Lindgreen, Adam | |
| dc.contributor.author | Di Benedetto, C. Anthony | |
| dc.date.accessioned | 2021-02-17T12:42:54Z | |
| dc.date.issued | 2021-02 | |
| dc.description.abstract | Business-to-business (B2B) research is interdisciplinary in nature. A key element of interdisciplinarity is integration or combination of ideas, perspectives, and/or methods from different disciplines oriented toward producing new knowledge. However, domain silos often keep researchers focused on similar problems, methods, and theories over time. To break down these silos, Industrial Marketing Management introduces a new format of special issues focusing on interdisciplinary research, steered by two new associate editors: Elina Jaakkola and Stefan Markovic. The intention is to publish these interdisciplinary issues on a regular basis, each calling for novel applications of particular topics, concepts, theories, and/or methods from disciplines outside B2B research. The main aim of the interdisciplinary issues is to broaden the scope and potency of B2B research. Scholars from the B2B domain and other disciplines are invited to suggest interdisciplinary topics and themes that could be researched in the B2B sphere and that would be worthy of a journal issue. | en_ZA |
| dc.description.department | Gordon Institute of Business Science (GIBS) | en_ZA |
| dc.description.embargo | 2022-02-10 | |
| dc.description.librarian | hj2021 | en_ZA |
| dc.description.uri | https://www.elsevier.com/locate/indmarman | en_ZA |
| dc.identifier.citation | Markovic, S., Jaakkola, E., Lindgreen, A. et al. 2021, 'Editorial: Introducing interdisciplinary research in Industrial Marketing Management', Industrial Marketing Management, vol. 93, pp. A1-A3, https://doi.org/10.1016/j.indmarman.2021.01.017. | en_ZA |
| dc.identifier.issn | 0019-8501 | |
| dc.identifier.other | 10.1016/j.indmarman.2021.01.017 | |
| dc.identifier.uri | http://hdl.handle.net/2263/78735 | |
| dc.language.iso | en | en_ZA |
| dc.publisher | Elsevier | en_ZA |
| dc.rights | © 2021 Elsevier Inc. All rights reserved. Notice : this is the author’s version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. A definitive version was subsequently published in Industrial Marketing Management, vol. 93, pp. A1-A3, 2021, doi : 10.1016/j.indmarman.2021.01.017. | en_ZA |
| dc.subject | Business-to-business (B2B) | en_ZA |
| dc.subject | Interdisciplinary research | en_ZA |
| dc.subject | Marketing management | en_ZA |
| dc.title | Editorial : Introducing interdisciplinary research in Industrial Marketing Management | en_ZA |
| dc.type | Postprint Article | en_ZA |