Beyond Interfaces: Designing Human-Centred Digital Experiences Fueled by Data

Abstract

Over the past decade, I’ve worked with fintechs, banks, and digital innovators across Africa — from building products that bring the unbanked into the financial system, to fighting identity fraud at scale. One thing is clear: great digital products aren’t just built on code. They’re built on understanding people. In this keynote, I’ll share practical lessons and future-forward ideas on how we can design better products for Africa by combining human-centred thinking with smart use of data. We’ll cover: Why “human” wins over “pretty” – How understanding people’s real-life context beats chasing design trends. Data across the journey – From the first click to long-term loyalty, using data to shape every touchpoint. Case studies from the continent – Real examples of digital products solving African challenges in finance, identity, and access. The near future – AI, hyper-personalisation, and building trust in a digital-first Africa. What good looks like – Clear, human, and measurable ways to know if your product is truly working. The goal is simple: leave you inspired and equipped to design digital products that don’t just function — they connect, include, and improve lives.